Place your room-temperature butter and sugar into the bowl of your stand mixer fitted with the paddle attachment. This step is crucial: butter should be soft enough to indent with your finger but not greasy or melting. Beat on medium-high speed for 3 to 4 minutes until the mixture is pale, fluffy, and noticeably lighter in color. You're incorporating air into the butter, which helps the cookies rise and creates that tender crumb we love.
Stop the mixer halfway through and scrape down the sides of the bowl with a spatula. If you're using a hand mixer, this takes about 5 minutes. If you're mixing by hand, plan for 8 to 10 minutes of steady beating—your arm will get a workout, but your cookies will thank you.